01 -The Good Studio- 2023

A redesign project aimed to enhance user flow by developing an intuitive and efficient design. The goal is to improve engagement and conversion rates, making it easier for users to interact with the website

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Programs Used:

           

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Project Overview

Updating a website for a pilates studio to enhance user flow and functionality.



The objective of this project was to redesign a website for a Pilates studio. The Good Studio’s website was functional, but not very user friendly. It was outdated, and their class reserve function was full of bugs. I focused on upgrading their user flow, expanding their limited sitemap, and a total re-vamp of their reservation system. I also conducted surveys with clients and interviewed Good Studio employees to gauge what features were desirable for the business's website.

Theclient also wanted to implement a management software into their website, hence the secondary research and a second competitive analysis, on which management software would best suit my clients needs.

In addition, I also incorporated a brand strategy that will provide overall growth of conversion rates and higher profit margins.

       

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RESEARCH

I conducted a competitive analysis of the leading pilates studio in located in New York and Los Angeles. From the leading competitors, I gathered their common best practices that TheGoodStudio was disregarding. From that data I concluded these factors..

Pilates Studio Competitive Analysis

After analyzing, I had uncover multiple factors of revenue loss. These were the top 3.


                       1. merchandise unavailability on the platform

                       2. not offering private class
                               ^{(a loss on both the clients and instructors)}

                       3. not offering online classes
                          ^{(The most significant factor of revenue loss)}

The absence of online classes was the most crucial factor because users preferred the convenience of attending classes from home or while traveling, accessing them more easily, attending in groups, and the significant impact of living in a post-COVID world.






After presenting my findings to the client, we decided on MINDBODY as the suitable option.

IDEATE

SiteMaps

The existing sitemap has 30+ available tabs but they all only led to the class reserve page, the buy classes page, or social media. It offered many options, but really only offered two choices. I used research data from interviews and competitive analysis to implement common best practices on the new sitemap, thereby growing from 2 links on their home page to 7 links


Current Site Map

Wireframes

Wireframes and prototypes were developed based on common best practices and the formats used in the leading pilates studio located in New York and Los Angeles







I then conducted usability testing pertaining to 3 task flows conducted by five clients in the The Good Studio.




The results were 100% Success Rate for all three task flows, and also completed within 1 min to 1.5 mins.  

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Then the wireframes and prototypes were iterated upon based on user feedback and testing results, continuously refining and improving the design until it met user needs and goals. This stage also involved improving the accessibility and usability of the website. Simultaneously, 3 different visual design were created One mild (safe and subtle change), one medium (new direction, but nothing crazy), and one spicy (total wildcard direction).